The effective use of data and data analytics has become integral to the success of most modern organisations. Gaining the most value from the information you hold has become increasingly important, while sourcing good data from credible data providers has become harder.
As the commercial value of personal data has risen, so has consumer and business awareness of the importance of collecting and using data legally and appropriately.
The EU’s General Data Protection Regulation (GDPR) and the 2018 Data Protection Act, which enshrined the GDPR’s requirements in UK law, has made consumers more conscious of their rights and reiterated the responsibilities of businesses to handle and use data correctly. Organisations who fail to abide by the rules are liable to receive considerable fines, restrictions on business operations and harmful reputational damage.